Servicescapes Analysis of National Museum
Abstract: The existence of
museums in big cities like Jakarta seemed to be neglected. The display inside a
museum is often considered uninteresting, making visitors less appreciate the
collection objects, thus receive no added value from their visit. Therefore, a
research related to physical appearance of a museum is required. The physical
appearance of a service organization, also called servicescapes, consists of
ambient condition, layout and signage. A survey has been conducted to describe
the importance of servicescape for National Museum, as well as the explanation
about the subject. This research suggests some recommendations on the
servicescapes in National Museum to improve visitors’ experience.
Author: Ixora Lundia
Suwaryono, Febrina Rosinta, Pantius Drahen Soeling
Journal Code: jpadministrasinegaragg130046
