Strategi Komunikasi Pemasaran Terpadu Event JAKCLOTH SUMMER FESTIVAL 2014 “Heroes of Our Time”
Abstract: Technology as
communication media and marketing communication are two things which are
related to each other. Communication media can become a means to deliver
messages to the people as the audience. Rapid technological developments also
contribute in familiarizing internet to the society. This phenomenon can be seen
from the large number of social networkers that use Facebook for Blackberry,
Twitter for IPad, and so forth. The change of people’s behavior which is now
more interested to the internet becomes a challenge to the advertising agencies
to promote their clients’ products. The agencies are challenged to find the way
to make their clients’ product can reach public through different communication
media. Similarly, Jakcloth Summer Festival 2014 “Heroes of Our Time” also used
social media as one of the integrated marketing communication strategies. It
not only can attract people but also can reach the audience as the expected
target.
Penulis: ASRIYANI SAGIYANTO
Kode Jurnal: jpkomunikasidd140486
