RESPON MASYARAKAT DESA ADAT KUTA TERHADAP PROGRAM CORPORATE SOCIAL RESPONSIBILITY DI DISCOVERY KARTIKA PLAZA HOTEL
ABSTRACT: DKPH (Discovery
Kartika Plaza Hotel)
has become one
of the company
which awares implementing of CSR
(Corporate Social Responsibility) for society and environment around of the company.
CSR has implementation base on community need, not to increase the quality of
life like Badung’s regulation about TJSP (Social Responsibility). Becuase
people in Desa Adat Kuta haveto capable.
This study use a descriptive qualitative method which to see the society
of Desa Adat Kuta response of CSR DKPH. And the method along to analyze the
form of CSR program that have to implementation by DKPH. This study use
observation, interview and document to collect data. Base on
research have to
conduct by Stakeholder
Theory, CSR can
be effective for communication tools to mantain the
sustainability of the company in the middle of society. Company can stand
in the middle
of social life,
if they listen
to people society and
attention to planet (environment) surrounding the company.
Penulis: I Putu Wiweka
Abhicanika, Imron Hadi Tamim, Ikma Citra Ranteallo
Kode Jurnal: jpsosiologidd160076
