Pengembangan Model Komunikasi Pelayanan untuk Menghasilkan Kader yang Kreatif dalam Menunjang Keberhasilan Program Bina Keluarga Balita
Abstract: One implementation
of government policy to build family’s prosperity by increasing the quality of
children is realizing The Building of Family and Children under Five Years
Program or Bina Keluarga Balita (BKB). BKB activities are organized by cadres
of community who volunteer to explain to the target of BKB Program. However,
there is a resistance which is the cadres are lack of creativity in
implementing community service model. It becomes the main factor why BKB
program is not maximal.Service communication model which is used by cadres to
deliver the materials is boring and makes the target group bored.Moreover, they
lost their motivation to participate in BKB Program. This research applies
“research and development” design. This is a research which follows the
development programs. Service communication model of BKB cadres is built
through systematic stages by applying Focus Group Discussion (FGD) method. In
general, this research is done to determine service communication model which
is used by the cadres. Furthermore, it also creates a model for the development
of service communication in producing more creative cadres which are able to
support the success of BKB Program. The result of this research is a service
communication model that is able to make cadres more creative in supporting the
success of BKB Program.
Penulis: CHATIA HASTASARI,
ALVIKA HENING PERWITA
Kode Jurnal: jpkomunikasidd140484
