Pengaruh Komunitas Merek terhadap Word of Mouth
Abstract: This research
examines the implications of brand community of Honda Vario Club toward the
words of mouth of Honda Vario. This research aimed to study the effect of brand
community on the words of mouth in Honda Vario Club, and the dimensions of
brand community which significantly influence the words of mouth in Honda Vario
Club. The data of this quantitative research were collected through
questionnaires filled out by members of Honda Vario Club. The result shows that
the brand community significantly influences the words of mouth in Honda Vario Club.
In addition, the customer-company relationships and customer-brand
relationships also significantly influence the words of mouth.
Penulis: FAUZAN MUHAMMAD
BASALAMAH
Kode Jurnal: jpadministrasinegaradd100084
