Evaluasi Pendahuluan terhadap Aspek Fisik dan Kelembagaan Program Pengembangan Destinasi Percandian Muaro Jambi
Abstract: The aim of the
research is to conduct an initial evaluation on the physical and institutional
aspects of the destination development program of Muaro Jambi temples. The
research uses quantitative approach by referring to the concept of tourism
destination quality, of tourism organizational competence, and institutional competence
indicator. The result of the research shows that Muaro Jambi temples have not
been sustained by the availability of adequate amenitas amenity and
transportation, even though they have great historical, geological, and
agricultural attractiveness. Institutionally, the program becomes the
responsibility of tourism organizations in the level of central, provincial,
and regency governments with vertical relation mechanism and coordination.
However, the condition
of tourism-supporting private
sectors and the
quality of human resources have become challenges for
the government to accomplish the vision of Muaro Jambi temples as a world’s
tourism destination based on historical site and the center of Buddhism culture
in Asia.
Keywords: the quality of
tourism destination, tourism organizational competence, institutional competence
Penulis: SARAH CHOIRINNISA
Kode Jurnal: jpadministrasinegaradd100092
