THE INFLUENCES OF SERVICESCAPE, SERVICE QUALITY AND PRICE TOWARD CUSTOMER SATISFACTION AT SILOAM HOSPITALS MANADO
ABSTRACT: Satisfaction in the
service is one of the main components that must be obtained by consumers. So
even with consumer perception would be of service they will receive, in
addition to the price is also a consideration in determining selection entrust
the handling of health problems experienced by consumers, at an affordable
price allowing the public service as well as good handling and correct it
before it was inaccessible by the general public. An affordable price along
with a good service into one of the key companies operating in the health
sector to survive and even thrive better direction. This study uses Ordinary
Least Square (OLS) method of regression calculation, which showed that the
three variables studied had a positive influence on customer satisfaction
partially, the same thing is also shown by the test results together or
simultaneously which showed the results of the test results of R Square of
0.890 numbers in which it can be concluded that 89 percent of consumer satisfaction
is influenced by three independent variables examined, namely servicescape,
quality of service and price while the rest influenced by other factors not
examined.
Author: ristian Frisanto Siwi
Journal Code: jpmanajemengg150108
