STRATEGI MEDIA RELATIONS HUMAS DALAM MEMBANGUN GOOD GOVERNANCE UNIVERSITAS RIAU
Abstract: Building a media
relations strategy, PR University of Riau using good cooperation with the
media. Issues which occurred involving several elements of the Riau University
involved in corruption, fraud and immoral make PR University of Riau should be
able to give a good image to the public, especially the mass media. To the need
to build a good relationship between the organization and the mass media so
that the objectives of the organization / institution to achieve high publicity
and publicity can be achieved with good and proper. Strategy needed
teknk-technique or knowledge in the sense of understanding of media relations
strategy, in order to be able to give you the satisfaction of cooperation
between the two sides so that cooperation can be kept running continuously.
This study aims to analyze the strategy of media relations PR Riau University
in establishing good governance. Any form of managing relations, development
strategy and how network development conducted by the Public Relations
University of Riau.
This study uses descriptive qualitative research, which seeks information
and explain the phenomena that occur in accordance with the results obtained.
Techniques used in collecting data through interviews, observation, and
documentation. Informants in this study as many as four people. Examination of
the validity of the data was performed using the extension of participation and
triangulation techniques. Once the data is collected, then in the process
through descriptive analysis of qualitative data, and then do an inference
research.
The results of this study explains that building a good relationship with
the media is one of the strategies of media relations PR Riau University to be
able to realize Good University Governwance. PR University of Riau establish
specific strategies to manage a good relationship with the media, subscribe to
the media, and the entire leadership of the head and its subsections public
relations. Develop a strategy by using existing media in PR, build and maintain
contact with the media, positioning the agency as a source of information,
always coordinating with other subsections, and kemedian done to develop the
network. It-al are interesting in this study is the disclosure required mass
media colleagues, maintaining a good reputation and cooperation, take and give
positive.
Penulis: Marlia, Nurjanah
Kode Jurnal: jpkomunikasidd150447
