STRATEGI KOMUNIKASI PEMBANGUNAN RIAU WOMEN WORKING GROUP DALAM MENGGEMBANGKAN KETERAMPILAN ANYAMAN MASYARAKAT DESA PANGKALAN GONDAI KECAMATAN LANGGAM KABUPATEN PELALAWAN
Abstract: Riau Women
Working Group community
development consortium under the
auspices of the
Foundation Tesso Nilo,
funded by (TFCA-
Sumatra) withvarious programs one
of Handicrafts. Riau Women Working Group do developingin Pangkalan Gondai village
because people squeezed from various parties such as
companies, forest areas
that prevent people
from developing a
rural regionwith deforestation, in addition, economic factors gondai
village base left behind from other
villages. Then, performed
the development community
was wovenhandicrafts. This was
done for research purposes (1) Knowing the development of communication strategies
Riau Women Working
Group in developing
thehandicrafts woven(2) Knowing
the process diffusion of innovations
woven crafts (3) Knowing the supporting factors in developing the woven
handicrafts.
This research used descriptive
qualitative method, Diffusion
of InnovationTheory of Rogers
and Shoemaker. There were some of data collection technique was used
;observation, interview, and documentation.
Informants selected withpurposive
sampling technique that
was by selecting
informants who have
the capacity and ability
to provide information
needed. Informants consisted
of the Director of Women
Working Group Lists, Staff
Field Base Village
Gondai, Head of Women, People who follow woven craft.
From these results,
the researchers concluded
that the development
of communication strategies Riau
Women Working Group
was to use
newslater media, catalogs and
the internet. Instructional
design strategy, with
training woven handicrafts. Strategies of participation by sending field
staff and marketing to various audiences.
2). The process
of diffusion of
innovation started the development program
Riau Women Working
Group based non
timber forest products, and
convey using media
newslater, blogs, and
catalogs, as well
as interpersonal
communication directly to
the public, with
a term of
over three years to villagers
pangkalan gondai. 3). Factors supporting in
developing skills, attributes of
innovation that was
used, the type
of decision, communication channels, the condition of the
social system, the role of agent changing.
Penulis: Siti Nur Aisyah
Kode Jurnal: jpkomunikasidd160035
