STRATEGI KAMPANYE PUBLIC RELATIONS LISTRIK PINTAR PT. PLN (PERSERO) WILAYAH RIAU DAN KEPULAUAN RIAU DALAM MEWUJUDKAN SMART CONSUMER DI PEKANBARU
Abstract: PT. PLN
(Persero) Region Riau
and Riau Islands
led to an
idea or innovation is
expected to respond
to the needs of customers
is through smart electricity. The
main reason raised
her electric smart
is to reduce
the cost of customer arrears. Through smart
electricity customers make payment in advance before use,
customers can make
use of load
control, the customer
is able to calculate the costs to be incurred from
the burden that has been used. In the postpaid
electricity system, there
is usually a
recording system the
meter, the meter recording terjadin
error prone due
to human error
and lead to
frequent complaints submitted metered customers regarding calculation
errors which led to he payment of
a sudden surged. The
activities of the
publicity campaign smart electric PT. PLN (Persero) Region Riau And Islands, this involves local media in Singapore because
the media provide
information that will
be disseminated throughout the
layers of society.
In a Public
Relations campaign persuasive strategy of
smart electricity, PT. PLN (Persero)
Region Riau and
Riau Islands using village
officials, local leaders or government agencies so that the delivery of the desired
message to society
can be coordinated.
Anticipating negative news which is
less favorable, PT.
PLN (Persero) Region
Riau and Riau
Islands in argumentation
strategies Public Relations campaign trying to keep providing the best service
to customers. PLN WRKR not cover myself to anyone, and also to the media. PLN
did not want
to get a
negative assessment of the smart
electricity. Smart
electrical image in
the eyes of
the customers do
not meet the
needs of customers, in terms of
not getting the best care, giving rise to a negative image of the smart
electricity. PT. PLN
(Persero) Region Riau
and Riau Islands
use the media to
shape and enhance
a positive image
in the eyes
of customers smart electricity.
Penulis: Restia Amalya
Kode Jurnal: jpkomunikasidd150425
