Peningkatan Kinerja Melalui Orientasi Kewirausahaan, Kemampuan Manajemen, dan Strategi Bisnis (Studi pada Industri Kecil Menengah Bordir di Jawa Timur)
ABSTRACT: This research is
conducted to investigate the influence of entrepreneurship orientation with emphasis on the management
skills of the entrepreneur, and business strategy towards performance.the
research is applied to the small and middle enterprise (sme) of embroidery
industries in east java which have to encounter dynamic and uncertain
environment and high intensity competition and need good management skills and
appropriate business strategy in order to win in the competition. The
population of the research is the entrepreneurs who are also the owners and
managers of the small and middle embroidery industries in east java. The
research used survey method and for that reason samples are needed. The
sampling techniques needed two stages (it was a two stage technique). The total
samples were 314 samples taken from 5 research areas. Meanwhile, the testing of
the influence of management skills variable towards business strategy showed
that the business strategy was influenced by the management skills of sme.
Besides, the management skills influence performance, the higher the management
skills of the entrepreneurs the higher their performance.
Penulis: Rahayu Puji Suci
Kode Jurnal: jpmanajemendd090180
