Pengaruh Relationship Efforts terhadap Relationship OutcomesPendengar Radio Ratu FM Jember
Abstract: This study aims to
determine: (a) the relationship effort influence directly or indirectly on
relationship outcomes, and (b) satisfaction influence on trust. In this
research relationship effort model that includes four types of independent
variables are communication, personalization, preferential treatment and
rewarding. And the dependent variable in this study is the satisfaction and
trust of listeners. In this study, the sampling technique is done by accidental
sampling with amount of sample as much 88 respondents and methods of data
analysis used was path analysis. The result of this research are: (a)
communication significantly influence directly on satisfaction and trust of
listeners and communication influence the trust through satisfaction of
listeners, (b) preferential treatment significantly influence directly on
satisfaction and trust of listeners and preferential treatment influence on the
trust through satisfaction of listeners, (c) Rewarding significantly influence
directly on satisfaction and trust of listeners and rewarding influence trust
through satisfaction of listeners, (d) Personalization significant influence
directly on satisfaction and trust with listeners and personalization influence
trust through satisfaction of listeners and ( e) Satisfaction significant
influence on the trust of listeners.
Penulis: Didik Pudjo Musmedi
Kode Jurnal: jpakuntansidd1000188
