PENGARUH RASA HARGA DIRI DAN KEPERCAYAAN SOSIAL TERHADAP SIKAP BERBAGI PENGETAHUAN YANG DIMEDIASI OLEH NORMA SUBJEKTIF
Abstract: The aim of
this study was
made to test
and analyze whether sense
of self-worth and
social trust affects
attitude toward knowledge sharing
which were mediated
by subjective norms.
The research was conducted by distributing questionnaires to the object
of research is an
employee of PT
PJB head office
as much as 115
person. Data analysis technique is used the technique of quantitative analysis by
the method of
structural equation modeling
(SEM). The results showed
that sense of
self-worth significantly influence
the subjective norms and attitude toward knowledge sharing. Social trust
significantly influence the
subjective norms and
attitude toward knowledge
sharing. However, subjective norms was not proven as a mediating variable
because no significant effect on the attitude toward knowledge sharing.
Penulis: ZAENAL ARIFFIN
Kode Jurnal: jpmanajemendd130940
