PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERSEPSI NILAI TERHADAP KEPUASAN PELANGGAN (SURVEI PADA INDOMARET PALMERAH)
ABSTRACT: The purpose of
this research are to
determine the description / overview of the perception
of service quality,
perceived value and
customer satisfaction atIndomaret
Palmerah, t o examine
empirically the effect
of perceptions of
service quality on customer satisfaction Indomaret, to examine
empirically the effect of the perception of the value of the Indom aret
customer satisfaction, t o empirically test the influence of perceptions of
service quality and perceived value together towards customer satisfaction
Indomeret. The research object Indomaret customer s western Jakarta branch
palmerah shopping more than once a month in the period from May 2013 to January
2014. Analysis of data using SPSS software. Hypothesis testing results showed
positive significant effect
on the perception
of service quality
on customer satisfaction, the
existence of a significant positive influence of perceived value on
customer satisfaction, a
positive significant effect
on the perception of service quality and perceived value to the
customer's customer satisfaction
Penulis: Setyo Ferry Wibowo
Kode Jurnal: jpmanajemendd140810
