PENGARUH NAMA MEREK TERHADAP KESADARAN MEREK DAN PREFERENSI MEREK MINUMAN SARI BUAH DALAM KEMASAN
Abstract: This study aims to
analyze and discuss the differences of brand awareness and brand preference
based on brand name. This research
is conclusive. The
population in this
study is consumers who know and consume four of
bottled juice brand. Samples to be taken of
100 peoples with
quota sampling. Measuring
instrument used were questionnaires, the
data were analyzed
with repeated measures anova.
The results showed
that there are
difference beetween brand
awareness and brand preference based on
brand name.
Penulis: CHINTIA ANGGAR DEWI, SANAJI
Kode Jurnal: jpmanajemendd141024
