PENGARUH MODAL MANUSIA, MODAL STRUKTURAL, DAN MODAL PELANGGAN TERHADAP KINERJA BISNIS
Abstract: This
study aims to
analyze the implementation effect
of human capital, structural
capital, and customer
capital to business performance (Study on SMEs in
Surabaya). The dependent variable in this study is business performance and the
independent variable is human capital,
structural capital, and
customer capital. The
data in this study consist of the
primary data that taken from questionnaires distributed directly
to the 52
respondents from SMEs
in Surabaya. The hypothesis in
this study were analyzed using analysis techniques of multiple linear
regression analysis with the help of software SPSS 16.0 for
Windows.The results of
this research showed
that human capital, structural
capital, and customer
capital have positive
and significant impact on
business performance, meanwhile
intellectual capital (human capital
together with customer
capital and structural capital) have
positive and significant
impact on business performance.
Keywords: intellectual
capital, human capital,
structural capital, customer
capital, and business performance
Penulis: ITA WAHYUNI MARDIANA,
HARIYATI
Kode Jurnal: jpmanajemendd141003
