PENGARUH KERAGAMAN MEDIA DAN IMBALAN EKSTERNAL TERHADAP NIAT BERBAGI PENGETAHUAN MAHASISWA DAN DOSEN AKUNTANSI
Abstract: The aim of this
research is to examine the factors supporting individuals’ knowledge sharing
intention. Based on the theory of reasoned action, this study examined
influenced of extrinsic reward, and channel richness to knowledge sharing
intention. Data was collected using a field study of lecturer and student in
university at Malang. We employ independent sample t-test and PLS (Partial
Least Squares) version 2.0. The result show that there isn’t perception
difference betwen student and lecturer about factors that supporting knowledge
sharing intention. The result show that channel richness has played significant
part influenced attitude toward knowledge sharing. Extrinsic reward imposed no
impact on an individual’s attitude toward knowledge sharing. The result from
this study confirm the theory of reasoned action. This study also find that
subjective norm greater influence knowledge sharing intention than attitude
toward knowledge sharing.
Penulis: Kartika
Kode Jurnal: jpakuntansidd1000198
