PENGARUH KEPERCAYAAN MEREK DAN KESAN KUALITAS TERHADAP KEPUTUSAN PEMBELIAN ULANG
Abstract: This research aims
to analyze and find out the influence of brand
trust and perceived
quality on anlene
repurchases decision. The population
in this study
is men are
wowen earning at
least 19 years old
and involved in the anlene
repurchase decision. Sample taken as many as 110 people with
proposive sampling techique. The measutring
used was questionare,
and data were
analyzed by multiple linier
regresions. The result
showed that there
were significant influence of brand trust
and perceived quality
to Anlene repurchases decisions.
The value of
coeffcient determination (Adjusted
R2) showed that the brand trust and perceived quality have an influence
of anlene repurchases
decision. From regression coefficient showed
that brand trust
has dominant in
influincing repurchases decision.
Keywords: brand awareness,
brand associations, perceived quality, brand loyalty, and purchase decisions
Penulis: AGMERTYA KUSUMA AYU
PRATIWI, SAINO
Kode Jurnal: jpmanajemendd141016
