PENGARUH IMPLEMENTASI BAURAN PEMASARAN JASA TERHADAP PROSES KEPUTUSAN WISATAWAN MENGUNJUNGI OBJEK WISATA DI KOTA PADANG
Abstract: This research
examines the the effect
of implementation of
service marketing mix on
the process of
tourist decision making
to make a
tour in Padang
city.This study mainly used
the service marketing
approach. The sampling method
used was purposive sampling
technique. The sample size was 150 tourists. The data analyzed by path
analysis. The results of study show that implementation of service marketing
mix have significant influence
simultaneously and partially
toward of tourist
decision making to make a tour in Padang city.
Penulis: Ratni Prima Lita
Kode Jurnal: jpmanajemendd100239
