PENGARUH GAYA HIDUP, FITUR, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BLACKBERRY CURVE 9300
Abstract: The
rapid growth of
telepon pintar market
in recent years makes
the competition stringent.
One is the
BlackBerry. With the advantages offered
which its competitors
does not have
it makes BlackBerry still
prevail in Indonesia.
This is supported
by BlackBerry Curve 9300 which is
issued to expand the market. This study used to analyzed and
discuss the influence
of lifestyle, features
and price of the purchase decision BlackBerry Curve
9300. This research focused on
young people conducted
in WTC Surabaya
by the number
of 83 respondents. The
data analyzed using
multiple linear regression. Result show
that the 4
hypothesis is proven.
The coefficient of determination is 0,726 which means the
influence of lifestyle, features, and
price of the
purchase decision is
72,6%, while the
remaining 27,4% influenced by other variabels outside the study. Then
the other hypothesis received entirely in this study.
Penulis: DIAN AYU PUSPITA ARDY
Kode Jurnal: jpmanajemendd130949
