PENGARUH FAKTOR PROMOSI, KUALITAS PRODUK, DAN KETIDAKPUASAN TERHADAP PERPINDAHAN MEREK
Abstract: Nokia is a mobile
phone vendors who famous in the world. On 2012 Nokia experienced a significant
decline in sales compared to the
year of 2011
The purpose of
this study was
to determine the effect
of promotion, product
quality and dissatisfaction on
brand switching of Nokia mobile
phones. The sample of the study was a Nokia mobile phone users who switch phone
to another mobile phone brand
ammounting100 people. Analysis
using multiple regression analysis. The
results of this
study indicate that
the promotion and dissatisfaction positive
significant effect on
brand switching mobile phones
Nokia. While the
quality of the
products has a
significant negative effect on brand switching of Nokia mobile phone.
Penulis: JOHAN CANDRA
Kode Jurnal: jpmanajemendd140987
