Pengaruh Derajat Kesesuaian Orientasi Strategi, Lingkungan Eksternal, Struktur Saluran Ekspor, Budaya Organisasi dan Kinerja Ekspor
ABSTRACT: This research
therefore uses configuration and contingency theory to establish if there is a
relationship between export performance and the level of ‘fit’ between a firm’s
strategic orientation and its context. The approach of configuration and
contingency approach are carried in order the firm has fit. The organization will
be designed and positioned better, effectively and efficiently in every its
activity. The sample of research were taken from the manufacturing firms in East Java. The technique of sampling
used non probability sampling. The examining of configuration and contingency
approach used regression euclidience distance. The result of configuration and
contingency approach explained that there is fit between strategic orientation and
the elements of contingency such as external environment, export channel
structure and organizational culture.
However, if it be analized deeply, there is no fit between the strategic
orientation of entrepreneur and contingency variable such as external environment.
There is also no fit between strategic orientation of conservatif and export
channel structure approach contingency.
Keywords: configuration,
contingency, external environment, export channel structure, organizational culture
and export performance
Penulis: Muafi
Kode Jurnal: jpmanajemendd080109
