PENGARUH CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MINIMARKET ALFAMART KAMAL
Abstract: Kamal
Alfamart success is
determined by several
things, the first is
the image, these
factors are related
to the company's overall image
is formed through
interaction in the
form of helping consumers identify a brand and
differentiate it from other brands. This research is
conclusive research. The
population in this
study is customer at
Kamal Alfamart minimarket.
Samples taken as
many as 136 people with
accidental sampling technique. Measuring instrument used a questionnaire, and
the data were analyzed with multiple linear regression. The results of t test,
store image variables which consists of:
place, product, price,
customer service, promotion,
and physical facilities influence
partially and between
all variables, product
gives highes influence.
Penulis: DAFED TRIWAHYUDI APRI
YANTO
Kode Jurnal: jpmanajemendd131021
