PENGARUH CITRA TOKO DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA NDY SHOP
Abstract: Technology
developments are progressing very rapidly has created a new step
in making spending to meet demand. Sales
can occur from and to
anywhere and anytime
regardless of working hours. It
is not independent of the behavior patterns that tend as if the dependence
on the Internet, because
the Internet as source of information
in many ways. It is Ndy Shop. This study to examine the effect of store image
and trust in
online purchasing decisions either partially or simultaneously.
Judgmental sampling method of sampling used by the consumer of Ndy Shop as the
population, so the number of samples obtained by 110 consumer. The method of
data analysis using multiple linear regression with SPSS. The results of the analysis
in this study showed that there is
significant influence between variable store image and trust in online
purchasing decisions either partially or simultaneously.
Penulis: NI MADE SHITA KUSUMA
WARDANI, SAINO
Kode Jurnal: jpmanajemendd130967
