Pengaruh Biaya Iklan dan Biaya Penjualan Personal Terhadap Nilai Penjualan pada PT. Telekomunikasi Indonesia, Tbk.
Abstract: This
research aims to examine the influence of advertising costs and personal
selling costs on sales values PT. Telekomunikasi Indonesia, Tbk., period
2006-2012. The first hypothesis in this research is advertising costs
influential on sales values PT. Telekomunikasi Indonesia, Tbk. The second
hypothesis in this research is personal selling costs influential on sales
values PT. Telekomunikasi Indonesia, Tbk. The third hypothesis in this research
is advertising costs and personal selling costs influential simultaneous on
sales values PT. Telekomunikasi Indonesia, Tbk. Advertising costs gives the
bulk approach to public, while personal selling costs gives personal approach
by face to face with consumen. The data used in this research is the quantity
data as the secondary is financial report PT. Telekomunikasi Indonesia, Tbk.,
there is in the Indonesia Stock Exchange period 7 years (2006-2012). The
technique of data analysis in this research is multiple linier regression and
the hypothesis test with t test using SPSS 18.0 for windows. The results
research showed that (1) Advertising costs influential on sales values PT.
Telekomunikasi Indonesia, Tbk. (2) Personal Selling costs influential on sales
values PT. Telekomunikasi Indonesia, Tbk. (3) Advertising costs and personal
selling costs influential simultaneous on sales values PT. Telekomunikasi
Indonesia, Tbk. Variable advertising costs and personal selling costs give big
contribution for the increase sales values PT. Telekomunikasi Indonesia, Tbk.
Penulis: Chairul Anwar, Rinna
Kode Jurnal: jpakuntansidd150610
