PEMBANGUNAN CITRA ABURIZAL BAKRIE DI MEDIA SOSIAL TWITTER STUDI EVALIATIF TERHADAP BAKAL CALON PRESIDEN INDONESIA 2014
Abstract: Twitter is a social
media that allows users to send and read messages called tweets (chirp), the
tweets are text messages are limited to 140 characters displayed on the user
profile page. Due to its extensive use and fast, becoming a social media to
spread the ideas and thoughts concerning the political and social issues
lately. Twitter now has developed also as a means of political campaigns and
self-image, on political campaigns conducted by the political elite in social
media is a form of political communication as a political activity. This study
aims to (1) To determine how the image-building efforts Bakrie as candidates
President on Twitter (2) to determine how student opinion of Communication
Studies at the imaging Fisipol Unri Bakrie at Twitter.
In this research authors used qualitative research methods with the
presentation of descriptive analysis. Data collection techniques based on
observation, interviews and documentation. Informants in this study were 8
people taken by purposive technique. This study uses a model of image formation
and Ardianto Soemirat, by using a technique that checks the validity of the
data through the extension of participation and triangulation.
The results of this study indicate Bakrie use Twitter as a medium of
spreading information on the activities done during January and February 2014.
Bakrie regularly informed about the activities themselves in activities visit
and provide assistance to flood victims in Jakarta also social events and
roadshow in a number of cities in Indonesia. Through tweets related to flooding
in Jakarta and roadshow, it appears that the Bakrie seeks to provide
information about the activities and concerns. Bakrie tweets activity seeks to
build its image, Bakrie tried to explain to the audience that he was concerned
with the victims of the floods that hit Jakarta, Bakrie wants to show that he
took to the location to be able to directly provide assistance. Bakrie also
held a number of roadshow events in several cities in Indonesia.
Penulis: Bayu Saputra, Belli
Nasution
Kode Jurnal: jpkomunikasidd150405
