MAHASISWA PENGGUNA MEDIA SOSIAL (STUDI TENTANG FUNGSI MEDIA SOSIAL BAGI MAHASISWA FISIP UR)

ABSTRACT: This study entitled University Students as Social Media Users (A Study on The Social Media Function for Students of Social and Political Sciences Faculty, Riau University). This study  interested  to  conduct  this  topic  because  of  the  phenomenon  of  social  med ia  usage arround the writer. Afterwards, this study  wanted to find out what the most popular social media in Faculty of Social and Political Sciences, Riau University. It related to the reason in choosing  the  social  media  for  university  students.To  find  out  the  result  of  this  study,  the writer used data collect technique by using observation, and questionnaire. The way how the writer  took  the  sample  or  respondent  is  quota  sampling  technique.  In  determining  quota sampling as many as 10 people for each International Relationship, Public Administration, Bussiness Administration, and Tourism major. Then as many as 15 people for each Sciences of  Government,  Communication,  and  Sociology.  So  that,  gets  the  total  respondent  was  85 people. The method used is descriptive quantitative.The result of this study showed that the most popular social media for university students of Faculty of Social and Political Sciences was instagram. Because they tended to keep abreast of the times and easier to use than other kind  of  social  media.  Whereas  besides  the  function  of  social  media  was  forming cybercommunity,  for  university  students  the  function  of  social  media  was  the  source  of information  and  entertain.  The  result  of  this  study  is  expected  to  be  able  to  provide  and overview to all those who need information about University Students as Social Media Users.
Keywords: University Students, User, Social Media
Penulis: Sari Melati
Kode Jurnal: jpsosiologidd150485

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