KORELASI MEDIA SOSIAL INSTAGRAM DENGAN PRESENTASI DIRI MAHASISWA JURUSAN ILMU KOMUNIKASI UNIVERSITAS RIAU
Abstract: As the technologies
develop nowadays, communication is not doing only by face-to-face, but also by
using another internet intermediaries media, such as social media Instagram.
Computer Mediated Communication theory or also well known as CMC theory is the
latest theory in communication sciences development which is focused on how
social media contributes in people communication and also describes how people
have another world out of the real world, as we know it cyber world. The social
media facilitates its users to present themselves. Self-presentation as one of
the purpose of communication is an act in showing himself by a person to get a
good image as what he expects.
The method used in this research was quantitative method with explanatory
survey, researcher collected data using questionnaires. The location of this
research was in the Communication Science Department, University of Riau. The
number of samples for this research were 155 respondents, sampling technique is
using accidental sampling technique. To determine how much correlation between
these two variables, researcher used the Pearson Product Moment Correlation
analysis. As for the questionnaire data processing use Statistics Program
Product Of Service Solutions (SPSS) windows version 20.
In the result of this correlation between social media Instagram and
self-presentation among the students of the Communication Sciences, University
of Riau research shows that the correlation coefficient values obtained in this
study is Y = 10,010 + 0619 X with the significance level of 0.001 which is
smaller than α = 0.05. This result shows that there is correlation between
social media Instagram and self-presentation among the students of
Communication Sciences in University of Riau as much 58,8 % which is in
moderate category. .
Keywords: Social Media,
Instagram, Adolescent, Self-Presentation, CMC Theory, Digital Communications,
Social Life
Penulis: Heny Gustina, Rumyeni
Fachri
Kode Jurnal: jpkomunikasidd150442
