KONSTRUKSI MAKNA MAHASISWI SEBAGAI SPG (SALES PROMOTION GIRL) FREELANCE DI KOTA PEKANBARU
Abstract: Freelance SPG is one
type of side jobs are much interested by the female students. In Pekanbaru itself,
this phenomenon among student quite rapidly because the Event Organizer (EO) is
usually recruit student as their SPG. This study aims to know the motive, the
meaning and the student communication experiences as a freelance SPG in
Pekanbaru.
This study uses qualitative research with phenomenological approach.
Informants in this study were 5 female students who worked as a freelance SPG
who has been selective purposively. Data collection techniques is used by
observation, depth interview, and documentation. To achieve the validity of the
data in this study, researcher used the extension of participation and
triangulation.
This study shows that the motive student working as a freelance SPG past
motive (because motive) is economic needs, utilizing the time, and the
influence of other; as well as the motive future (in order to motive) is add
work experience and get a better job. The meanings student of their jobs as a
freelance SPG is a pleasant communication experience that is get a lot of new
experiences, understand the character of people, receive the praise from
others, as well as being more communicative; as well as the unpleasant
communication experience is consumer abuse, bad responses and the views of
society, and the negative stamp from society.
Penulis: Arfryani Lolyna, Noor
Efni Salam
Kode Jurnal: jpkomunikasidd160005
