GAYA HIDUP DAN PERILAKU PEMBELIAN EMAS PUTIH DI KOTA JAMBI
Abstract: There are several
factors that affect consumer behavior, one is a lifestyle. Lifestyle is a
pattern of life in the world expressed by the activities, interests and
opinions of someone. Life style also reflects the social class behind someone.
Life style also reflects something behind someone and social class
is clearly visible
to the characteristics of
particular products. This
paper aims to analyze the influence of lifestyle behaviors
on the purchase of gold and white. Based on testing using the regression
analysis found that there is a significant influence on the lifestyle behaviorof purchase.
This is the
strengthening and providing support
to the theory
of the relationship and lifestyle consumer behavior.
Penulis: Ade Octavia
Kode Jurnal: jpmanajemendd090174
