FAKTOR–FAKTOR YANG MEMPENGARUHI PEMBELAJARAN ORGANISASI DAN KECEPATAN PENGEMBANGAN PRODUK BARU
Abstract: This research
focuses on the factors - factors that affect organizational learning and new
product development speed. This research seeks to examine whether the communication
frequency, bi-directional communication, and communication quality can affect
the organizational learning through functional conflict, and to examine whether
the organizational learning can affect the new product development speed. In addition,
this study also intends to seek the support of empirical evidence on the effect
of communication frequency of functional conflict. Based on the analysis of the
respondents (new product development team members who have been involved in the
new product development process), the communication frequency, bi-directional communication,
and communication quality can improve functional conflict. The increased of
functional conflict will then improve organizational learning. Then ultimately,
the increased of organizational learning will increase the new product development
speed.
Keywords: communication
frequency, bi-directional communication, communication quality, functional
conflict, organizational learning, and new product development speed
Penulis: Amelia Ikayanti
Kode Jurnal: jpakuntansidd130857
