Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Baju “MINT” Di Counter Java Mall Semarang
Abstract: This study aimed to
determine the factors that influence purchasingdecisions of outfits sold at
“Mint” in Counter Java Mall Semarang. This study used the datatype of the
subject. In this case the subject of the research was the customer of
counter“Mint” Java Mall Semarang. This study used the method of sample selection
for this type ofnon-probability sampling with purposive sampling (judgement
sampling), which means thetype of sampling selection is not random of which the
information obtained by using specificconsideration, namely for respondents who
make purchasing at least 3 times. The number ofsamples was 100 people. The data
analysis technique used was multiple linear regression.The results showed that
the culture influenced purchasing decisions, small reference groupinfluenced
purchasing decisions, family had influence on purchasing decisions,
experiencedid not have influence on purchasing decisions, personality did not
influence purchasedecisions, self concept had no influence on purchasing
decisions. While simultaneouslyculture, social class, small reference group, family,
experience, personality, attitudes andbeliefs, and self concept influenced
purchasing decisions.
Keywords: culture, social
class, small reference group, family, experience, personality,attitudes and
beliefs, and self concept
Penulis: Feri Aditia, Suhaji
Kode Jurnal: jpakuntansidd120342
