DIPLOMASI INDONESIA MELALUI KAMPANYE WONDERFUL INDONESIA DALAM MENINGKATKAN PARIWISATA INDONESIA DI DUNIA INTERNASIONAL TAHUN 2011-2015
Abstract: This research
analyze about Indonesian Diplomacy by Wonderful Indonesia Campaign to increase
Indonesia tourism sector in international world, especially during 2011-2015.
One of Indonesian Government efforts to increase the tourism sector is by
launch a country branding to promote the Indonesia’s wonderful tourism
potential. On January 2011, the government under the Culture and Tourism
Minister officially launched the new tourism country branding “Wonderful
Indonesia” replaced the previous branding “Visit Indonesia”.
This research shows how the diplomacy of Indonesia which involves many
parties to promote the Indonesia tourism sector by Wonderful Indonesia
campaign. As the world largest archipelago and a country with
mega-biodiversity, promotion is an Indonesia government priority to shows the
world that Indonesia has many destinations supporting the tourism sector and to
create the Indonesia good image in international world.
The data were collected from many sources like books, journals, and
websites that can support this research. In this research, the reseacher uses
neorealism perspective to describe the Indonesian Diplomacy by Wonderful
Indonesia Campaign. This research will be analyzed and explained by Multi Track
Diplomacy. It means that Indonesia targets in tourism sector not only pursued
by the government, but also by cooperating with many non-governmental
stakeholders.
Penulis: Gusti Idriasih, Syafri
Harto
Kode Jurnal: jphubintdd160029
