ANALISIS STRATEGI COST LEADERSHIP PADA PT. AJE INDONESIA
Abstract: Company can do a
generic strategies to achieve competitive advantage. Michael R. Porter divided
the strategy into three, there are differentiation, Cost Leadership and Focus.
Cost Leadership is a company's strategy to minimize cost so that the cost
incurred lower than the company which use Differentation strategy or Focus.
Application of Cost Leadership strategy can improve the performance of the
company. This research was conducted at PT. AJE INDONESIA which produces beverage
Big Cola and analyze how the company can manage the cost like production cost
and non-production cost. Production cost such as raw material costs, labor
costs and overhead costs and non-production cost like marketing expenses and
general administration. The results showed that the strategy of Cost Leadership
is achieved by strict cost control and thorough.
Penulis: KHUSNA, Susi
Handayani
Kode Jurnal: jpakuntansidd150640
