AKTIVITAS PELAKSANAAN PROGRAM COMMUNITY ENGANGEMENT SEBAGAI BENTUK CORPORATE SOSIAL RESPONSIBILITY PT.CHEVRON TERHADAP MASYARAKAT SAKAI DIDURI
Abstract: Community
Engangement from about CSR, As one of strategy to increase corporate image is
to set up and carry out CSR program are on target. PT Chevron Pacific Indonesia
as one of the companies active in the field of oil and gas trying to realize it
with focus to carry out CSR program in several operational areas. This research
aim to find out how CSR program in the run PT Chevron, and knowing the
constrainsts of PT.Chevron in carrying that CE programs.
This research used qualitative methods with a descriptive approach. The
research was conducted at PGPA PT.Chevron distric in duri. With the object of
research is the CE program PT. Chevron. And research subject which team manager
of Policy Goverment and Public Affair (PGPA) and sakai community’s both
internally and externally through pruposive sampling. Data collection
techniques in this research is observation, interviews and documentation.
The results of this research are that run the company’s CE program in
several aspecys of life. That is economic,education and then health is related
to the role of Public Relations and CSR Officer.CE Program that run the company
are prepared in accordance with need and condition of public and the capability
of the company itself. By carrying out CE Program as an effort to increase
corporate image, PT Chevron Has been able to create good impression on the
community and attract public confidence. In carrying program are constraints CE
it socializatin between the two parties is considered not maximized evenly in
various aspects.
Penulis: Dinni Syofyanil,
Nurjanah
Kode Jurnal: jpkomunikasidd150414
