STRATEGI MARKETING ISU OLEH PARTAI DEMOKRASI INDONESIA–PERJUANGAN (PDI-P) DALAM PEMENANGAN JOKO WIDODO-MUHAMMAD JUSUF KALLA PADA PEMILIHAN PRESIDEN DI KABUPATEN TAPANULI UTARA TAHUN 2014
Abstract: This research arms
to observe the victory Joko widodo- Jusuf Kalla in the 2014 President Elections
North Tapanuli District and this Study focusing on Marketing Strategy Issues
which is conducted by Indonesian Democratic Party-Struggle and the Winning team
of Joko Widodo- Jusuf Kalla in North Tapanuli District. And this Marketing
Strategy which is the conducted by the struggle of the democratic party and the
winning team of Joko Widodo-Jusuf Kalla in North Tapanuli District.This Study
used qualitative methods and Methods of Phenomonology then for descriptive
analysis of the data presented in the form qualitative describe in detail the
actual situation and by looking at the actual problems and goals
research.Reseach conducted by the problem of research into information objects
which aims to achieve the objectives and the information in this study.
The result showed in pursuing a strategy to obtain high sound in the North
Tapanuli District conduted by Indonesian Democratic Party-Struggle in the
presidensial election 2014. Marketing Strategy Issues where the winning team to
package the issues that are relevant to the condition in the North Tapanuli
District. Many Issues that attractive Voters. Ranging agricultural issues,
Education Issues, Health Care Issues, the issues of the Religion and ethnicity.
This issues was considered appropriate and relevant to the condition in the
North Tapanuli District.
Penulis: Daniel Pardamean
Hutagalung, Adlin
Kode Jurnal: jpadministrasinegaradd160081
