PENGARUH PELAKSANAAN PROMOSI TERHADAP MINAT KONSUMEN PRODUK OTOMOTIF (KASUS DEALER PT. AGUNG AUTOMALL CABANG UJUNG BATU KABUPATEN ROKAN HULU)
Abstract: This study was
conducted to investigate the implementation of the promotion in PT. Agung
Automall, to determine consumer interest in PT. Agung Automall and to determine
the effect the implementation of the campaign against the consumer interest in
PT. Agung Automall. The formulation of the problem as follows: How does the
implementation of the promotion of the interest of consumer automotive products
PT. Agung Automall Branch tip Kab.Rokan stone Hulu.
This research is a descriptive study using a qualitative approach as a
tool of analysis. This research was conducted at PT. Agung Automall Branch tip
Kab.Rokan stone Hulu is located at Jl. Sudirman Kec.ujung Kab stone. Rokan
Hulu. Determination of making the number of respondents (samples) conducted
through accidental sampling technique using Slovin formula specified number of
samples in this study as many as 52 customers. Data collection techniques of
observation, interviews and documentation.
Results of this study concluded that the respondents From the results of
the promotion of the Dealer PT. Agung Automall Branch. Ujungbatu Kab.Rokan
satisfactory whereas Hulu in the category of feedback on the results of
consumer interest in Dealer PT. Agung Automall Branch. Ujungbatu Kab.Rokan Hulu
in the category of very satisfactory. Through t-test there are variables affect
the variable X promotion of consumer interest Dealer PT. Agung Automall Branch.
Ujungbatu Kab. Rokan Hulu.
Penulis: Anggraini Novita
Sari, Suryalena
Kode Jurnal: jpadministrasinegaradd160126
