PENGARUH PELAKSANAAN PEMASARAN TERHADAP VOLUME PENJUALAN INDUSTRI KECIL BATU BATA KULIM PEKANBARU
Abstract: Marketing represent
one of the fundamental activity conducted by a company or industrial in effort
to market his/its yield up the ghost, expanding and having the advantage of
operasinya.Berhasil or do not it him the attainment tujauan very depended to
membership in the field of production, finance, ability and promotion combine
the effort the marketing in order to the ambulatory brick industry at ease.This
research was conducted atHospital Syafira Pekanbaru.Lokated at JendralSudirman
street, No. 134, Pekanbaru. The purpose of this Research was conductedto
determinethe effect of the implementation of the marketing strategy of the
interst of patient in Hospitals of Syafira Pekanbaru.
As for location of this research is at industry of brick addressing in
Subdistrict of Great Tenayan, Kulim, Pekanbaru representing distributor of
product marketing brick
In this research is methodologies used by is quantitative and descriptive
with program SPSS, where sampel used by that is Population in this research in
entire/all unit of[is effort industry of brick which is gone the round of in
Subdistrict of Great Tenayan, Kulim, Pekanbaru with amount 60 unit of[is
effort. To determine sampel use census. Technics of data collecting of through
interview, observation and kuesioner.
From result analyse data covering validity test, reabilitas, and linear
regresi modestly, execution of marketing in this research cover product, price,
place, promotion. Each owning indicator which each other be interconnected and
have an effect on positive to sale volume.
Penulis: Septi Adi Sudirga,
Kasmiruddin
Kode Jurnal: jpadministrasinegaradd160093
