ANALISIS PELAKSANAAN PEMBERIAN MOTIVASI DAN PENGARUHNYA TERHADAP KUALITAS PELAYANAN BISNIS JASA PENGIRIMAN (Kasus PT. Pos Indonesia (Persero) cabang Pekanbaru)
Abstract: This study aims to
determine the effect of the implementation of motivation on the quality of
service at PT. Pos Indonesia (Persero) Pekanbaru branch. Implementation of
motivation as a variable X and the quality of service as a variable Y. This
study refers to the ERG theory of Clayton Alderfer (1972) which says there are
three groups, namely the need for existence, relatedness and growth, where
samples were used that customer PT. Pos Indonesia (Persero) Pekanbaru branch
with respondents as many as 100 customers. To determine the number of samples
used formula slovin, while the collection of data used are observation,
interviews and questionnaires. The measurement technique using a Likert scale
with answers which were given a score of 1-5, while the statistical test
equipment used is linear regression, the coefficients of determination and t
test. From the discussion that is seen from the need for existence, relatedness
and growth undertaken by PT. Pos Indonesia (Persero) Pekanbaru branch can be
seen that the implementation of the provision of motivation have been effective
and well categorized and significant effect on the quality of service.
Penulis: Mitra Elda Silvia,
Endang Sutrisna
Kode Jurnal: jpadministrasinegaradd160091
