The Indonesian Bank Websites’ Interactivity for Corporate Social Responsibility Communication
Abstract: Based on case study in the Indonesian bank
websites in Indonesia, this article aims to see how important is the information
related to corporate social responsibility,
seen from the aspect of accessibility and its placement on the websites.
This article is purposively made to see the interactivity offered by each of
the website. The result shows that the three government-owned banks consider
that the CSR information is vital, shown by the dedicated page for CSR
communication. Though, the interactivity level in each website is still low.
These banks still apply monologue model of cyber-interactivity, which indicates
company-centric strategy.
Author: Gregoria Arum
Yudarwati
Journal Code: jpkomunikasigg150003
