PEMASARAN JASA INFORMASI PERPUSTAKAAN

Abstract: In general, marketing relates with distributing the real products such as products with have profit oriented. Marketing is important not only for business, but also for non-profit  oriented  institution  or  organization  like  library.  Marketing  in  library does  not  distribute  goods  products  but  service  products  such  as  information services for users. Library may optimize the services for users by doing some tricks in distributing information services. So, library will have better information types and kind of works.
Keywords: marketing, Information serving, library
Penulis: Mulyadi
Kode Jurnal: jpperadabanislamdd140121

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