MODEL PERILAKU KEUANGAN MANAJER BANK BUMN Tbk. DI KOTA JAMBI

Abstract: The purpose of this study is to identify the behavior of state-owned bank manager finance Tbk in Jambi . The purpose of this study was also to determine and analyze the effect of market performance of SOEs Tbk against state-owned bank manager financial behavior Tbk in Jambi . This study uses a combination of research methods ( mixed method ) , which is a combination of qualitative and quantitative research methods . The type of research that is used is a combination of Sequential Exploratory Design , which is in the early stages of research using qualitative methods and the next stage using quantitative methods . The results of this study found the financial behavior of a state bank manager Tbk in Jambi have psychological variables and variables of financial knowledge . Psychological variables consist of indicators of internal factors of emotion and emotional indicators of external factors . While the indicator variable has the financial knowledge of investment policies and policy indicators of financial resources. The research concludes that there is no influence on the market performance of SOEs Tbk financial behavior Tbk state bank manager in the city of Jambi.
Keywords: Behavioral Finance , Sequential Exploratory Design , SOE Tbk
Penulis: Tona Aurora Lubis, . Zulkifli, . Firmansyah
Kode Jurnal: jpsosiologidd150269

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