THE EFFECT OF INTRINSIC AND EXTRINSIC MOTIVATION ON EMPLOYEE PERFORMANCE AT 21CINEPLEX, MANADO
ABSTRACT: Entertainment is a
form of activity that holds the attention and interest of audience, or gives
pleasure and delight. One of the entertainment parts is cinema. Cinema, or
motion picture, is the art of moving images or a visual medium that tells
stories and exposes reality. Today there is a lot of young generation in
Indonesia goes to cinemas for watching movie and hangout. Considering Manado
people who are movie goers and willing to spend their money in cinemas. Those
showing cinemas are one of profitable business in Manado. One of the important
factors that make this business increase is a good service from the employee of
cinemas. This research use causal type of research where it will investigate
the effect of extrinsic and intrinsic motivation on employee performance at
Cinemas (Studio 21, and Theater XXI) in Manado. This research used Saturating
sampling method. This research used population as the data sources to make an
appropriate result of data.This research found the effect of Intrinsic and
Extrinsic Motivation on Employee Performance at 21Cineplex, Manado. In this
case Extrinsic Motivation is more important than Intrinsic Motivation. So the
result is Extrinsic Motivation become the best starategy to boost employee
performance at 21Cineplex, Manado, which is they give bonus, sallary,
promotion, and other things that conected with Extrinsic Motivation.
Author: Aqrian Anggirsa Bulo,
William Alfa Tumbuan
Journal Code: jpmanajemengg150071
