PERCEIVED QUALITY OF COUNTERFEIT PERFUME AND ORIGINAL PERFUME
Abstract: Perfume is one type
of product that often has prestigious prices tied with quality to attract
consumers, which (as often is seen with high-priced products) arouses the
interests of counterfeiters to copy the originals. Perfume comes in many fragrances
which are offered to customers. Fragrances have their own characteristics in
order to match with the various tastes, moods, and occasions they may want them
for. Perfume also can reflect certain life-styles. Perfume creates different
perceived values depending on the consumer. The purpose of this research is to
determine the differences of consumers’ perceived quality between counterfeit
and original perfume. This research uses comparison method based on data
gathered from 100 respondents from the Faculty of Economics and Business, Sam
Ratulangi University. By using independent sample t-test with SPSS program to
analyze the data, this research found difference in consumer perception of
counterfeit perfume and original perfume. As seen from the mean difference,
original perfumes have more positive perception by consumers compared to
counterfeit perfumes. Company management who produce original perfume should
consider the market for their products in Manado, as the people here perceive
original perfume to be better than counterfeit.
Author: Caleb Elijah Turk,
David Paul Elia Saerang
Journal Code: jpmanajemengg150051
