PERAN MANAJEMEN SUMBER DAYA MANUSIA DAN ORIENTASI PASAR TERHADAP KINERJA INDUSTRI SARUNG TENUN DONGGALA DI SULAWESI TENGAH
Abstract: The aim of this
study is to analyze the effect of human resources management whichis supported
by a market orientation in improving the economic performance of creativecraft
woven sarongs of Donggala in Central Sulawesi. Therefore, the population in
theresearch is the creative craft industries Donggala sarong scattered at 1
(one) district and 1(one) in the city of Central Sulawesi, namely Donggala and
Palu are 52 industries. Thepopulation was taken a sample of 31 industries,
through random sampling method. Theanalytical tool used is path analysis. The
study found that human resource management hasno effect (sig. 0.098) directly
on the performance of the creative craft industry of Donggalasarong. Human
resource management has a significant effect (sig. 0.000) towards
marketorientation and market orientation effect (sig. 0.010) on the performance
of the creativecraft industry of Donggala sarong. Training programs,
empowerment and performance assessmentcarried out by the craft creative
industries Donggala sarong affect the attitude ofmarket orientation, which in
turn have an impact on improving the performance of thecreative industries
craft of Donggala sarong.
Penulis: Zakiyah Zahara,
Darman
Kode Jurnal: jpmanajemendd150642
