MAMA MODEL APPROACH: ITS IMPLICATION TO COMMITMENT AND ORGANIZATIONAL CITEZENSHIP BEHAVIOR OF OPERATIONAL HOTEL EMPLOYEE
Abstract: The aims of this
study is to find the existence of MAMA (Motivation, Ability, and Moral
Awareness) model to the commitment and Organizational Citizenship Behavior
(OCB). The subject of the research is the five stars hotels at Nusa Dua Bali.
Respondents of this study are the operational employees at the hotels who have
Hindu religion with 198 samples. The method of collecting data was simple
random sampling method with proportional allocation. Structural Equation
Modeling (SEM) analysis technique was utilized to analyze the data in this
research. This research has found that MAMA model (Motivation, Ability, and
Moral Awareness) influences OCB. Furthermore this research has found a theory
that the main variable which is causing the appearance of organizational
citizenship behavior is MAMA (motivation, ability, and moral awareness) as an
intrinsic behavior, and commitment or organizational citizenship behavior
function of MAMA, and commitment or to be formulated as OCB f.
Author: Ida Bagus Gede
Udiyana, Parwoto Wignjohartoyo, Siti Sulasmi
Journal Code: jpmanajemengg150041
