Domestic Market for Jepara Wooden Furniture
Abstract: Jepara regency is
the center for wooden furniture industries in Indonesia, and the products are
generally marketed through a number of channels. Observed from the artisan to
the last consumers, there were 5 common
patterns of marketing channels in Jepara regency. The structure of the furniture market in
Jepara is segmented based on product, quality, and price, therefore this
condition has resulted in the monopolistic competition market structure at
artisan level and showroom (furniture shops).
Artisans of furniture in Jepara usually get the most orders in July,
September, and December. The increase in furniture production was influenced by
the religious celebrations of Idul Fitri and Christmas. The survey of furniture
shops revealed that most raw materials used by the shops were half-done or
unfinished furniture bought from the artisan. The best selling furniture design
was elegant design with carved ornaments. In the meantime, the survey result of
the households in Jepara which envolved households with permanent,
semi-permanent, and non-permanent houses as respondents showed that each type
had a different value in the process of searching for information concerning
furniture models and places to buy furniture.
Author: Kasmaliasari, Dodik
Ridho Nurrochmat, Bahruni,
and Efi Yuliati Yovi
Journal Code: jpkehutanangg090003
