Desain Pendekatan Komunikasi Partisipatif dalam Pemberdayaan Peternak Domba Rakyat
Abstract: This article
explores the result of preliminary study conducted in two years (2006-2007) for
designing participatory communication approach for small farmers’ empowerment.
For that purpose basic data and information, such as; (a) level of knowledge,
attitude and practices, (b) communication behavior and mass media
accessibility, (c) focal problem and another potential resources have been
collected. Data and information were gathered by survey method and
participation action research. Meanwhile, participatory communication approach
was designed by participatory communication strategy design (PCSD). Study
indicated that good knowledge was not always followed by positive attitude
toward daily management practices. From this point and based on validating
focal problem, the existing of small famers group, and farmer’s communication
behavior, participatory communication approach was developed. Small group
communication forum supplemented with little printed media (leaflet) are still
suited for increasing farmers’ knowledge, especially for unrecognized ones. The
printed media should be the combination between pictures with simple texts (not
more than four lines). Rationale (cause-effect model) for message treatment
with informational, argumentation, and motivational message’s format is
suggested.
Penulis: Hadiyanto
Kode Jurnal: jppeternakandd090118
