Biaya Promosi Terhadap Minat Calon Mahasiswa Untuk Studi Di Institut Bisnis Dan Informatika Stikom Surabaya
Abstract: Promotion to SMA / SMK / MA to interest and
attract prospective students to study in
Stikom Surabaya is the task of the section of Public Relations and
Marketing (PRM). In conducting promotional activities necessary expenses for
the purpose of the promotion can be achieved. However, the total cost of the campaign
have been issued
each yea r has
increased, while revenue
data Stikom number
of new students in Surabaya has
decreased every year. Analysis of the effect of promotional costs and interest new
students is the right solution to solve the problems found on the PRM. This analysis was co nducted to determine the
cost of the promotion which is the most significant effect on the interest of
new students. The analysis using
multiple linear regression
method. Results of
the study showed
that the cost
of promotion that affect
significantly the cost
of sales promotion
personnel with the
exhibition and marketing costs
directly to the Internet. While the cost of promotion that does not affect
significantly the cost of advertising
campaign with the
electronic media, the
cost of advertising
campaigns with the newspaper, the cost of advertising campaign with
posters, advertising promotion costs with brochures and sales promotion costs
of personnel with the presentation.
Penulis: Eka Yuliana, Sulisti
owati, Julianto Lemantara
Kode Jurnal: jptkomputerdd150114
