ASPEK FINANSIAL DAN PEMASARAN USAHA BUDIDAYA RUMPUT LAUT DI KOTA BONTANG
ABSTRACT: This study
aims to analyze
the feasibility of
seaweed cultivation on
the basis of
financial and marketing aspects
of farmer groups
in Melahing, Selangan
and Tihik-tihik village,
Bontang City. Data
analysis was performed
with financial analysis
and marketing analysis.
The results showed the cultivation of seaweed, with total
area of 0.55 ha (50 m x 100 m), and the number of lanes is 50, is financially
feasible with the indicators: average annual earnings = Rp. 134.885.000, NVP = Rp.
339,413,818, IRR = 148%, Net B / C = 5,67 and payback period = 0,9 years. This
business is sensitive to economic changes such as revenue decrease (volume
production) up to 45%, increase in total operating expenses 30% - 50%, followed
by 20% - 30% of decrease in production volume and decrease
in selling price
until it reaches
Rp.6.200 per kg. Marketing
chain that happens
has efficiency level of 84.14% (efficiency> 50%), with profit margins
for farmers and local traders for each is 2.000 per kg, and 2.500 per kg.
Penulis: MUHAMAD SYAFRIL
Kode Jurnal: jpperikanandd140122
